So, what is viral marketing?
According to Googles Dictionary, Viral Marketing is a method of marketing whereby consumers are encouraged to share information about a company's goods or services via the Internet.
Every day we hear all about viral marketing, the Internet’s viral videos and content that spreads at the speed of light. But what exactly is it? A viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such a big hit…
Viral content usually has a well-designed viral strategy behind it, it is, in part, also due to luck, but creativity and preparation are also extremely important… for this reason, to get to know this world a little better, I would like to tell you today what the definition of this concept actually is, how a viral campaign works, the advantages or viral marketing and show you our how our PATENT PENDING viral marketing campaigns can work for you!
Viral Marketing: what is it?
Viral Marketing is that which is able to generate interest and the potential sale of a brand or product through messages that spread like a virus, in other words, quickly, and from person to person. The idea is for it to be the users themselves that choose to share the content.
Due to their speed and ease to share, social networks are the natural habitat of this kind of marketing. The most widespread example in recent times is the creation of moving, surprising or spectacular videos on YouTube, which are then shared on Facebook, Twitter and other channels.
How a viral campaign works
A viral marketing campaign is very simple to carry out: create a video or another type of content which is attractive to the target, put it on the internet and plan the first actions to get it moving. From there on, all you can do is wait for the fuse to light and for users to start sharing like crazy.
In some cases, virality happens by accident, from a video uploaded by a private user that all of a sudden becomes popular and begins to circulate all around the Internet.
As for the dispersion strategy of the videos created by brands, we have two focus points: the shown or the concealed. In the former, the user is aware from the first moment that they are viewing advertising content, while in the latter the participation of the brand is hidden and is only revealed later.
If you apply concealed marketing techniques, it is important to be very careful so the user does not feel tricked, cheated or deceived, as the viral campaign could then turn against you.
Advantages of viral marketing
- Low cost. What characterizes viral campaigns is that the users do a significant part of the work for us, which drastically cuts down the costs of dispersion: it becomes unnecessary to buy advertising or space on the media.
- The potential of great reach. A viral video on the Internet has the ability to reach a huge international audience without us having to invest money or make any extra effort. Due to this, a small company or even a private individual can go extremely far.
- It is not invasive. In viral marketing, the decision to participate and share always comes from the user, and so it never comes across as invasive. Like this, the perception of the brand and the interaction are significantly better, compared to more classical forms of advertising.
- It helps build up your brand. If we really hit the bulls-eye in terms of creativity, we are creating content so incredible that users themselves decide to share it and, hence create a personal connection with your brand. It is without a doubt an extremely powerful tool when it comes to branding and awareness.
Example of viral marketing
here is A GOOD example of viral marketing.
Going viral with iPhone X
Apple maintains it’s a viral appeal, with the iPhone X through its launch of the "Selfies on iPhone X" campaign. The secret to this example of viral marketing (which has clocked up over A million views both online and offline) is very simple: a product so great that it turns people into fans of the brand all on its own. People love themselves. If they have the possibility of spreading this love digitally through selfies, it’s almost a guaranteed win. The iPhone X’s brilliant selfie feature spread virally through various media forms before apple repurposed the viral content into one masterpiece, the iPhone X selfies film. As one of the YouTube comments says, “It’s the most beautiful thing I’ve ever seen”… This viral marketing through video has allowed Apple to spread key features such as their Portrait Lighting effects and their TrueDepth camera.
How Can You Make Your Campaign Go Viral With US?
SMS Viral Texting. Another industry 1st from Responsive Texting! Our viral campaigns allow someone to share a deal with their friends. Shares are tracked and a bonus can be given when enough shares have come in. The ultimate SMS list builder, patent-pending technology that spreads your companies identity like a virus! Literally, turn one SMS text into hundreds perhaps thousands of motivated subscribers. In turn, these new subscribers will soon become brand new customers!
Try out our service by texting "ASK" to 69696 today! See how responsive we can be.